To plan - or not to plan?

Several people I work with seem to think that I'm a planner.

My job title is Digital Strategy Director (Dude) but working at Chemistry Digital in Nottingham I've got lots of different hats.

I'd like to think that I'm a creative generalist but looking at my RSS feeds this morning I do subscribe to quite a few Planning blogs - so I must be interested in this area.

There's a good post at Northern Planner about seizing the day and stuff... that's what we need to be doing - stop assuming that the conversations we started 2 years ago are a given. They're not...

In fact most marketers still don't know what I'm talking about - most of the time - or is that just my poor communication skills?

Anyway - I always read Russell...

Owning a keyword - Persuasion Pathways...

We've been talking a lot about Persuasion Pathways at work recently. Heck it's even in our vlog!

I coined the prase after reading about Persuasion Architecture at futurenowinc.

I was bored with hearing the phrase "Customer Journey" - so I decided to coin a new one.

It also tied in with our worldview of Permission Marketing Online that we wrote about in our 4G Web strategies client briefing document...

Anyhow I decided to post this piece and stake my claim in the search engines.

Dilbert blog...Scott Adams is a genius!

Haven't blogged on here for ages - have been very busy.

So let me resume with my vote for ScottAdams to get two Nobel prizes
- one for Economics and one for Peace!

Read all about his war calculations/metrics here

I've only hooked up my RSS reader to his blog in the last few weeks - I've definately been missing out.

Pass your Chemistry Test...

Doing internal testing for a blogsite that's opened up to a much wider group of people that I work with.

Will be interesting to see who blogs about what?

Will keep you informed - really a KM piece I suppose.

Or we could use it to come up with the ideas that feed into the main blogsite?

That's the one at www.its-chemistry.com - this is sufferring abit from lack of attention at the moment - we even forgot to do a podcast today - rubbish...

James Coe is fantastic as well...

Well I suppose we're all transparent online - so if I'm shamelessly posting to get his sister up the Google ratings I better do a post for my son James Coe. That's James Coe you web spiders out there...

James has just got ahis degree and ids hoping to earn a few Euros in Paris later in the year as a DJ.

After that his quest for "world film director domination" starts in earnest... He'll go far... (he's aiming for Hollywood)