David Coe

Post-it Notes and Strategy Development...

2010-03-11T11:12:00.002Z

Sorting through 6 years worth of scribbles at the moment.

So tying this in with my attempt to twitter more regularly - I'll be tweeting a series of "Post-It Note moments" over the next week or so.

A lot of the phrases will belong to other people - but I probably won't remember who said what. Anyway - I hope they'll act as a useful reminder to me - and maybe you'll find them useful/interesting as well.

Twittering for Lent...

2010-02-17T11:16:00.003Z

Lent is here again - so another period of sobriety in the Coe household!

I started twittering late last night/early this morning and I think I almost got it - I did get a kind of 2005 vibe - a bit like when I first started to blog.

So as well as giving up the booze - my resolution for Lent is that I'm going to twitter and see if I can get into the habit.

A lot of the tweets will be retweets - and links from the few people I follow - but maybe that will help me to focus / be aware of the things that are more important to me - in business and in life...

If you want to follow me - just click on the link on the right hand menu!

hugs

DC

Post I meant to blog about ages ago...

2010-02-12T15:35:00.002Z

Not exactly recent - but I accidently found this again the other day whilst doing some research for a client...

It's "Ten questions for Mark Earls" from Gapingvoid and it's about a brand or company's "Purpose Idea".

I think this is going to become more and more important for all of us to consider.

Maverick Consulting website is live - but don't get too excited...

2010-02-05T12:03:00.004Z

I'm going to be doing some work in the future under the name of Maverick Consulting.

I'll be specialising in Digital Strategy and Planning, Employee Engagement and some NLP Behavioural Copywriting.

If you'd like any more information just ping me an e-mail - david.coe@maverick-consulting.co.uk or give me a ring.

The website is entirely "minimal" and I don't see that changing anytime in the near future. I'll continue to blog here and I'm still working for Chemistry Communications Group based in the Nottingham offices.

I will also be working on the "cleverologist project" with Dave Wilson.

Polly Coe QC...

2010-01-31T19:01:00.004Z

Polly Coe QC -barrister - is actually Rosalind Coe QC. Contact the clerks at 7 Bedford Row on 44 (0) 20 7242 3555. E-mail - clerks@7br.co.uk

---------------------------------

ROSALIND COE QC undertakes both civil and family litigation, and is renowned for her advocacy, pragmatism, and analytical skills. She sits as a Recorder in civil, family and criminal proceedings, including public and private law applications and ancillary relief.

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She's also my wife - which is why I'm making sure she has another inbound link. But mainly because some people might be looking for her as Polly Coe QC, not knowing that her real name is Rosalind Coe QC!

Invented a New Word - Fundamentorism...

2010-01-31T14:20:00.004Z

Have been playing around with words for my new consultancy and came up with "fundamentorism" (by mistake - the way you do...).

Dave Wilson and I are planning to be "cleverologists" - but because one of our key themes has always been teaching "clever stuff" to our lovely customers - then I think this combination of FUN and MENTORING really suits...

So maybe I'm a fundamentorist cleverologist?

:)

Half Snickerthon Charity...

2010-01-27T12:21:00.003Z

Eloise and I are running in the Liverpool Half-Marathon on March 28th.

Our chosen charity is the Foundation For Women's Health Research And Development. Go to our website at www.justgiving.com/ECDC and make a donation - thanks...

More info on the charity here:

"FORWARD works to promote action to bring about positive social change to enhance the well being & protect the dignity of African girls & women globally. FORWARD is committed to eliminating harmful gender-based discriminatory practices that violate the sexual and reproductive health & rights of girls & women, such as female genital mutilation (FGM) & child marriage. "

Apologies for my Twitter Feed...

2010-01-21T21:26:00.002Z

I'm training for a half-Marathon at the moment with my daughter Eloise - so my Nike+ keeps updating my Twitter and my Facebook every other day. It is dull - I'm sorry...

Also I'd like to admit that my sensor is a bit dodgy when I run on a treadmill - so I'm not really running as fast as it says at the moment!

Who wants to be a Cleverologist?

2010-01-21T21:18:00.002Z

I'm still trying to define what a "Cleverologist" is...

I've searched "Cleverology" in Google, but that just says it's an obscure religion founded by the fantasy writer and Elrond Jubjub (and that sounds made up to me as well?).

Anyway - watch this space...

Cluetrain Revisited...

2009-12-09T21:24:00.005Z

It's been a while - so I thought I'd re-read the Cluetrain Manifesto the other day...

I skipped over the actual manifesto and just read the articles by Locke, Searls, Weinberg and Levine and a lot of it still sounds like most of the people I talk to still don't get it:

However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked
markets.

Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.

Maybe that's where we are now - anyway it seems exciting all of a sudden...

--------------------------------------------

95 theses - they're all good - these are just 3 at random - go figure it all out here: http://www.cluetrain.com/

10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.

51 Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia.

93 We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.

Neuromarketing in B2B markets...

2009-12-09T21:07:00.002Z

Have been doing research into the application of neuromarketing within the B2B marketplace.

This could be especially exciting for a lot of our clients. It kind of ties in with my current feelings about NLP and copywriting... anyway - it's all happening in the brain - that's for sure!

Not a lot of traffic / google searching on the term yet - but I'm sure that's just a matter of time.

If you want to get a conversation started - leave a comment.

NWA - "Narrative Web Architecture"

2009-12-01T20:21:00.002Z

That's correct - "Narrative Web Architecture" - Not NWA! - but still Straight Outta Compton...

Takes the idea of "adaptive web architecture" and begins a storytelling piece as well.

The narrative changes/evolves - dependent on the clicks / user journey through the website.

This all links in with some thinking I'm doing about NLP and copywriting... more to follow!

Employee Engagement in Practice...

2009-11-25T09:28:00.002Z

Dilbert nails it again...

The "Employer Brand Engagement Ladder"...

2009-11-20T09:15:00.006Z

A diagramatic representation of how the language used can determine the level of employee engagement that's likely within an organisation.

I genuinely believe that as long as everyone within a company (management and employees) use the word "staff" there can be no progress towards a more empowered organisation.

In education it's even called "The Staff Room" - and nobody thinks that's a bad thing...

Thoughts?

Creativity...

2009-11-17T12:17:00.001Z

http://gapingvoid.com/2009/11/09/so-whats-your-message/

Adaptive Web Architecture...

2009-11-17T10:43:00.002Z

New buzzword/phrase I love - "Adaptive Web Architecture".

I'm probably going to write a Client Brief or an e-book on this subject over the winter months.

Currently it's a mixture of the Persuasion Pathway concept - combined with the ability of websites to deliver highly personalised / contextual user journeys nowadays.

It's also the beginnings of a more meaningful discussion around empathetic copywriting based on people's behavioural motivation styles... Phew!

Fixed my FTP settings...

2009-07-13T11:07:00.002Z

I vaguely remembered getting an e-mail from my hosting supplier saying that they were changing servers... something about new passwords etc. etc.

Sure enough I haven't been able to publish for a few months - and all the archive folders were screwed up!!

Anyway - all back up and working again now.

It's a funny old world...

2009-07-07T09:36:00.002Z

"God Save The Queen - she ain't no human bein'..."

Fast forward from those exciting days of 1977 and I'm going to a garden party this afternoon.

Where did it all go wrong?

:)

Request to see screenplay...

2009-02-09T13:48:00.002Z

I signed up to an e-mail blast service which went out last September for "Polish Treasure". Had some interest - but nothing very exciting to report.

Yesterday I got a reply (this is from September) from Robert Miller at du Jour Films and Entertainment asking me to send a hardcopy of the script!

Thanks for the opportunity Robert - it's on it's way...

Let it snow - let it snow - let it snow...

2009-02-03T13:58:00.002Z

2009 - I'm going to do more blogging again this year... whether it's here or at the company blog - www.its-chemistry.com.

Just need to get the habit back... Last year it all just felt so 2005 :)

Signed up to Twitter - since that's the new Facebook - I wonder what the new i-phone is?

Anyway Happy February!

Bob and Barack - yes we can...

2008-11-27T15:41:00.003Z

I just gave an internal presentation and the file has accidently got out there to the world wide interweb...

I wonder if it'll go viral? Chemistry rocks!

Anyway - Happy Thanksgiving to anyone out there who's celebrating it.

:)

Polish Treasure...

2008-08-26T14:26:00.003Z

...is the working title for my film-script.

I need an agent...

2008-08-26T14:22:00.002Z

Finished another film script a while ago and having revisted it recently I think it's ready for the market.

So if anyone out there knows a good agent please put them in touch with me. Here's the log-line - image to follow.

“A grumpy old Polish-American returns home to outsmart the Eastern European Mafia and recover his family’s buried treasure”

I can't believe that's a year gone by...

2008-07-17T12:59:00.002Z

And as a huge co-incidence I've just finished writing a new client briefing document on online reputation marketing (as discussed in my previous post!!).

When it's all polished and spellchecked etc. I'll update this post and include a link.

**UPDATED**

Here is the link to the story on our e-newsletter -http://newsweaver.co.uk/pdggraphics/e_article001157835.cfm?x=bd6ngbL,b41QF9cK

Online Reputation Marketing...

2007-07-11T08:28:00.000Z

Several threads all coming together in my head at the moment - I'll post some more about this on our company blogsite www.its-chemistry.com .

As part of our sales and marketing initiative we just want to make it really easy for existing / previous customers to refer us to new contacts.

A bit like "tell a friend" - but with a b2b spin...

Anyway - we'll start by focussing on our client extranet activity and see what results we get - then we'll open it out to customers as a solution/service once we establish how successful it is.